Corrino tells you Why Video is No Longer Optional

While the days of VHS are a bygone relic, by all accounts video is here to stay. In fact, according to Cisco, by 2017 video content will account for 69 percent of all consumer-driven traffic on the internet.

If you are reading this blog, chances are you’ve probably watched a video today online.

While the days of VHS are a bygone relic, by all accounts video is here to stay. In fact, according to Cisco, by 2017 video content will account for 69 percent of all consumer-driven traffic on the internet.

If you’re in a business or organization that relies on consumer demand, that is a statistic you should not ignore.

At Corrino Group, we’re highly aware of this trend and are fascinated at how we can fully integrate the consumer experience with video content.

Think about it this way: if a picture is worth a thousand words, a video is worth a thousand more.

We’re dedicated to telling the story that you want to tell, accelerating your brand or event through captivating content.

Not too long ago, those that incorporated video content into their marketing activity were either considered to be tech innovators or downright crazy – depending on the industry they operated in.

Now, it has become no longer optional – a necessity to build an engaged and viable following for your product, event or organization.

Here are just a few of the reasons video is now king:

1. Millennials

Millennials are a key target market that are getting harder to engage, with the rise of the third screen changing the role of the consumer’s media consumption.

Members of this tech-savvy and highly sought-after generation don’t want to see a quick snapshot anymore, they want to watch a live broadcast of Kanye West’s fashion show during NYFW, or a segment of a Lady Gaga performance.

This is what we’ve been able to do. We bring them the experience they want; the feeling of being there even if they’re just sitting on the subway on the way to work.

Corrino Media Group recognizes that to capture the attention of millennials, and keep them engaged, a personal and unique content experience is key. Millennials fuel many businesses’ success – particularly those that are in the general realm of popular culture – so Corrino enlists their perspective in their video marketing.

2. Social Media Platforms

If you’ve watched a video online today it was very likely via a social media platform. Whether it’s Facebook, Twitter or Instagram – to name just a few – these once text-heavy platforms are increasingly mirroring sites like Vimeo and YouTube.

Everyone wants to tell and share a story, and video is arguably the most effective strategy for content marketing. Facebook now receives four billion daily video streams and is looking to compete with YouTube’s video traffic. Snapchat has more than two billion video views a day. Twitter is trying to keep up with Instagram’s version of including videos by creating “Twitter video” so the consumer can respond to tweets in a personable fashion.

All of these platforms want to be shareable and personable. We understand this necessity to remain personable and practice what we preach. That’s why, if you check out our Twitter feed, you’ll find some of our latest video collaborations.

3. Competition

Besides just sharing video content for social reasons, sharing videos is now seen as a tool for sustaining growth and remaining competitive.

Axxon research found that 7 in 10 people view brands in a more positive light after watching interesting video content.  Meanwhile, according to a Direct Marketing article, only 14 percent of their survey could remember the last display ad they saw whereas 80 percent could recall a video advertisement they watched a week ago.

Video content for businesses not only tells a story but also can create brand loyalty, or at least viral buzz. This is demonstrated by the classic Old Spice video campaign of “The Man Your Man Could Smell Like.” This campaign generated over 52 million views and drove sales up 57 percent after the first three months.

But while video is essential and, through the power of social media, everyone with internet access is now a director, it is also more difficult now to stand out and if you’re going to associate your organization with video content, it’s important to make sure it is of a quality that represents you.

That’s why we recommend getting professional help to ensure your story is told in the most effective way.

Some or our work: Showreel Corrino Media Group Tonny Bennett and Lady Gaga Armin Only Tour

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