Virtual Reality @CES – Recap by our USA Reporter

Virtual Reality was one of the major topics at the Digital Hollywood track during CES. Marjan-Inbar Blumberg has visited two sessions on VR and shares her insights. 

5-8 January, some of the Dutch Media Innovators were at CES to gain new insights on consumer technology, expand their international network and get inspired by the latest developments. Marjan Inbar-Blumberg is the eyes of Dutch Media Innovators in the United States. She has visited two sessions on Virtual Reality during the CES:

VR-AR ThinkTank of Top Technology and Entertainment Companies:

From CES and Tribeca to Cannes and Sundance VR/AR has arrived and is transforming everything from entertainment and advertising to gaming and education. VR/AR are technologies that come along once a generation and capture the imagination of the world. A panel including Aaron Luber, Head of Partnerships at Google Cardboard, Rikard Steiber, SVP of VR at HTC, Rob Lister, Chief Business Development Officer at IMAX Corporation, Chris Edwards, CEO The Third Floor & Co-Founder of VRC (The Virtual Reality Company), Andy Cochran, an independent Digital Director and Steve Schklair, Prinicipal and CEO at 3ality & 3mersiv discussed the developments in the field of VR/AR

Main takeaways and interesting points made during this session:

Virtual Reality Transforms Media

TV, news, sports and music are  being transformed by VR as both programming and advertising.  Add 360 Video, a first generation mobile VR that doesn’t require a headset to Google, Samsung, HTC and Oculus headsets and you have a phenomenon. A panel including Jeff Nicholas, EP, Creative Director, CREATE+DESTROY, Guido Voltolina, Head of Presence Capture, Nokia, Ted Schilowitz, Futurist and VR explorer, 20th Century FOX, Andrew McGovern, Vice President, VR/AR Production, Digital Domain, Dylan Flinn, Agent, Virtual Reality and Business Development, Creative Artists Agency (CAA), Sami Ramly, VR Product & Program Lead, Wevr and Seth Shapiro, Governor, Interactive Media, The Television Academy focussed on the way VR transforms media.

Main takeaways and interesting points made during this session:

Questions about Dutch Media Innovators, insights form CES or starting your own business in the United States? Do not hesitate to contact Marjan Blumberg, via marjan@dutchmediainnovators.com

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