A nomination is for Enter Sandbox, a VR-project for Audi. The second is for Theater For All Ears, for Samsung and Leo Burnett. Samsung's VR Gear is used to let deaf and hearing experience a play without a Sign Language interpreter.
From 17 to 24 June, the Festival of Creativity takes place in Cannes. This is traditionally the area of play of the advertising industry, but in recent years major internet companies are also becoming more prominent. Snap, Facebook and Google want to show themselves as the digital stages with international reach and without technical boundaries.
The Embassy of Dutch Creativity organizes a trade mission to the Cannes Lions for the third time. Dozens of Dutch creative agencies work together to put the Netherlands internationally on the map as a nation of creation.