TNO and MediaMonks redefine the ways how we experience the world and reaching critical mass with VR and AR

VR and AR are the central focus of the afternoon session at Monday 13th March in the New Dutch Wave House. TNO and MediaMonks are both presenting their latest VR projects in this session on bringing VR to the masses. 

In this session on virtual worlds we talk about reaching critical mass with VR and AR; the technical challenges of streaming VR, and the use of extra senses to VR/AR content. 

The introduction of new head mounted displays for VR have created an increased demand for 360 and VR video content. Streaming 360 and VR content to VR devices remains an enormous challenge for broadcasters; the simultaneously demanding requirements on resolution, bandwidth and latency, such as 8k pixels per eye, 90 frames per second and below 20 ms motion-to-photon latency, have stimulated research and development into new capture and streaming methods.

In this expert session, Paul Valk (TNO) considers requirements for high-quality VR video streaming and focus on a number of so-called viewport-adaptive streaming technologies that have recently emerged.

Besides TNO, MediaMonks is also presenting in this session. Ola Björling of MediaMonks will give a talk on the way Mediamonks uses VR for their advertising campaigns and the challenges they had to face shooting and stitching the content. MediaMonks made VR campaigns for Etihad Airways (with Nicole Kidman as leading character), the new Toyota Prius prime, and Google’s Tango out of the Box mixed reality experience. At New Dutch Wave everyone gets the opportunity to experience all the recent VR work of this multiple award winning agency. 

Fred Galstaun (Sensiks) and Galit Ariel (Augmenting Alice) are the other two speakers in this session. They present the sensory reality pod by Sensiks and a sneak preview of the book on AR (out in May) by Galit Ariel. Both have their world premiere at this session at New Dutch Wave. Our Dutch Media Innovators are in good company! 

Session: Redefining the ways how we experience the world and reaching critical mass with VR and AR
Location: Barbarella plenary room
Date: Monday March 13th
Time: 12-2 pm

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