SXSW Talk MediaMonks: A house without a home(page): why do websites continue to suck?

Do not miss this inspiring keynote speech of Dutch Media Innovator and MediaMonk Jouke Vuurmans at SXSW. In the New Dutch Wave house he talks about the challenges of creative professionals in UX Design.

Despite the smart move from companies of investing millions in the digital space, the cornerstone of digital ecosystems, the website, is in need of help. Dot.coms today look awful. Offering a ton of information but little inspiration, they’re uninviting, uninspiring and represent one of the biggest #fails in brand's’ digital being.

So how can websites start complimenting well-crafted campaigns and tell a compelling story? In this session, long-time Monks Jouke Vuurmans discuss the pressing issues currently holding.coms back.

The session covers the key topics of bridging the gap between Marketing and IT, combining sales (ROI) and stories (brand experience), and shifting focus from a brand's corporate home to an inspirational Flagship experience. Jouke also outlines why, like a great campaign, websites should be a source of pride and all about a mix of strong digital thinking and design, with campaign-quality content, a resourceful UX and IA and to top it off, a layer of A.I.

Be sure to be at the New Dutch Wave House at 2pm, Tuesday March 14th to hear this inspiring talk.

About MediaMonks

MediaMonks is the biggest creative digital production company on the planet. It specializes in working for and with advertising agencies to craft amazing digital work for global brands. You can find them anywhere on the Web as well as in Amsterdam, London, Stockholm, New York, LA, Singapore and Dubai.

About Jouke Vuurmans

Jouke joined MediaMonks as the first creative Monk when MySpace was still a thing. Since 2005, Jouke and MediaMonks have grown into creative powers of international fame. After gaining recognition as an Art Director and a Creative Director, Jouke is now the Global Executive Creative Director of one of the top digital production companies worldwide. He has worked on over a hundred award-winning projects, including Adidas: Nitrocharge Your Game, Geox: 7 Days of Rain, The Universal Typeface Experiment by BIC and the US site. This passionate pursuit of creative excellence earned Jouke a seat on the jury at top-tier awards ceremonies such as the Webby’s, ADC Global Award, and he is routinely asked to share his knowledge as a guest on shows like Pixel Brasil, FITC Amsterdam, and Dubai Lynx. In 2015, Jouke became a Partner at MediaMonks and currently leads the company’s New York office as ECD.

Session: The challenges of creative professionals in UX Design
Location: Barbarella plenary room
Date: Tuesday March 14th
Time: 2-4 pm

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