Recap - Dutch Media Innovators @ SXSW

SXSW was a huge succes! Getting in touch with interesting people, expanding our knowdlegde and lots of inspiration. Here you can find a recap of our SXSW experiences.

Second Screen to engage your audience

Live linear television in decline while the demand to make content shareable and interactive continues to rise. Presented by Marc Veuger, Play Now! is currently used by almost all Dutch broadcasters to enhance their TV format and transform viewers into contestants, voters and contributions of television shows. 

Play Now! is a ready to use Platform to build, configure, manage and run your Multi Screen Applications. Using the latest in real time technology and massive multiplayer dynamics. Play Now! is used by almost all Dutch Broadcasters to enhance their format and to transform viewers into contestants, voters and contributors to the show. During SXSW, Marc Veuger, founder of Angry Bytes, presented Play Now to the USA industry in the New Dutch Wave House. Visitors had the opportunity to experience Play Now live during the Happy Hour Dutch Media Innovators organized on Tuesday. The website MediaPost has published an interesting story about the way second screen apps can be used by local news broadcasters to engage with their audience. You can read it here. 

Virtual Reality - we've ain't seen nothing yet

'Virtual Reality - we've ain't seen nothing yet' - that was the message of Ola Björling, the global virtual reality director of Media Monks. He was a keynote speaker at the New Dutch Wave House. During his speech he compared the experience of VR with the experience of television and showed the crowd that VR is something completely different. By using spectacular examples of great VR productions, he showed the power of Virtual Reality. The Dutch magazine Adformatie published a report on his speech. You can read it here (in Dutch).

As the demand for 360 and VR video content continues to grow, broadcasters face a number of challenges in resolution, bandwidth and latency. During SXSW, TNO presented the requirements to consider for high-quality VR video streaming and focused on number of viewport-adaptive streaming technologies that have recently emerged. 

Automated Sports registration

The use of affordable high quality cameras and communications hardware in combination with advanced video technology create the unprecedented opportunity for amateur clubs, colleges and others to live stream games, as well as stream unique highlights to local trainers and fans in real-time.TNO’s Paul Valk demonstrated Sports Studio Automated and Virtual Director on a live soccer field at the New Dutch Wave house. These new technologies are based on more than 50 years of research in intelligent imaging algorithms.

Amateur sports clubs and US colleges could use this technology to create summaries of their matches. Sport Studio Automated is a technology that automatically detects highlights and computes statistics in sports. This technology uses low cost camera’s and applies high quality image processing algorithms to make sure that the position of the players in continuously monitored. Game tactics can be detected by applying pattern recognition for training or scouting purposes. While player positions, game tactics and statistics are collected in real time, this technology can also produce movie clips containing the highlights, geared towards mass media distribution. The Dutch newspaper Financieel Dagblad describes this innovative technology in their article about New Dutch Wave. You can read it here. 

Furthermore, USA media also published stories about TNO's Technology. Government Video covers video trends for large municipalities and government organizations. As the NCAA tournament is set to entertain the nation over the next couple of weeks, TNO is using video and broadcast technology to help college basketball programs to recruit the next-wave of players, they write. Read the article here. 

Also Sport Techie featured the announcement on the launch of TNO's Virtual Director and Sports Studio Automated. You can find it here.

Hooked on Music: Algorithmically Predicting Catchy Music

Within the COGITCH project the Netherlands Institute for Sound and Vision, University of Amsterdam, Utrecht University, and Meertens Institute worked on the computational analysis of music. The name refers to the ‘cognitive itch’ that is caused by ‘earworms’: fragments of music that you cannot get out of your head, no matter how hard you try! Musical salience and memorability of musical fragments play an important role in COGITCH. Maarten Brinkerink has presented the project in the New Dutch Wave House. You can view his slides over here. The project caught the eye of a Dutch journalist from the newspaper NRC. You can find it in this article.

Smart Tools for Integration of Web and TV Data

The Netherlands Institute of Sound and Vision and Dutch public broadcaster VPRO presented on their work in creating and producing The Mind of the Universe, a 10-episode tv series and open source digital platform about the rapid evolution of human knowledge. Interested to learn more? You can find the slides of this speech by Johan Oomen over here.

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