MediaMonks @ NEXT – The VR experience

MediaMonks participated in the Creative Holland Delegation that visited the NEXT Conference in Hamburg. Chrys Byrne presented their innovative VR Project for Etihad.

MediaMonks is a creative digital production company and leader in VR projects. Chris Byrne, Global Partnership Monk at MediaMonks, presented their latest 360 VR experience for Etihad Airways. This next-level experience goes above and beyond your imagination, and lets you follow actress Nicole Kidman through the cabins of an Etihad A380, the world’s largest and most luxurious airliner.

Filming in VR is a lot more difficult compared to linear production. The production process took more than 5 months to complete, much longer than a TV production (2 -3.5 months). With a VR production you have to do a lot more work in the post-production, in this case it was much more intense when it came to stitching and compositing.

Why use VR?

In the case of the Etihad project, it allows you to be in a time or a space where you normally could not be. It transports you somewhere, like in a plain, where you probably never could have been. VR also allows you to walk a mile in someone else’s shoes. If you are present in another world, you will get a deeper level of empathy, is the big idea behind this VR campaign.

4 things to think creatively about VR

With their Erihad VR commercial Mediamonks showed the four most important lessons to be really creative with VR:

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