CES recap: News & trends out of CES related to media and entertainment

Marjan Ingbar-Blumberg was at CES to represent the Dutch Media Innovators. She recaps the news and trends of CES, related tot media & entertainment.

5-8 January, some of the Dutch Media Innovators were at CES to gain new insights on consumer technology, expand their international network and get inspired by the latest developments. Marjan Inbar-Blumberg is the eyes of Dutch Media Innovators in the United States. She has visited many interested sessions during the CES. In this blogpost, she shares the news and trends out of CES, related to media & entertainment

VR was everywhere

Just as in 2016, VR was everywhere. Samsung revealed it sold 5 million virtual reality headsets. BBC Earth announced a VR partnership with Oculus and debuted its content, also Discovery had a dedicated space to try its VR app. Pretty much all major media brands showed new VR storytelling techniques and Intel demonstrated advances in underlying VR technology. The company held a press event (with 250 Oculus devices) showing the latest volumetric capture, VR live streaming and merged reality. As for live 360 degree video - intel showcased a live basketball game being broadcast from Indianapolis, choosing from multiple points of view as the action moved up and down the court. Also displayed was a game where players got cordless VR headsets as they moved around the room. A 3D scan of the room allows them to substitute real objects in the room by virtual objects.

HTC seems to have been the big winner at CES in terms of VR: unveiling a tracker which turns devises such as baseball bats or toy guns into trackable VR controllers, they also announced they are building a standalone wireless VR headset, a VR subscription service and a content marketplace for VR arcade operators. More here on Intel’s VR visions or a recap on all the VR product highlights in Variety.

Better Pixels

Get Ready for Your TV to Disappear: Companies like Samsung, LG and Sony tried again this year to outdo each other with biggest display, most advanced technology and largest amount of pixels but also showed a future in which the TV itself may fade away altogether. At the CES exhibit there were 4K HDR displays everywhere. The highlights:

OTT platforms

Comcast Technology Solutions introduced a multiplatform, direct-to-consumer platform for content players, and has tapped two vendors - Accedo and You.i TV - as its first duo of user interface/experience partners. According to Comcast this D2C offering will help programmers and other content partners accelerate the building, launch and management of OTT services. Comcast Wholesale and thePlatform recently rolled out theVideoPlatform, a unified system for the distribution of broadcast and digital video to multiple screens that poses competition for companies such as MLB Advanced Media, BAM Tech, Verizon Digital Media Services (VDMS), NeuLion, Ooyala, Akamai, AMS and IBM among others. More here

Hulu sneaks a Peek at OTT TV services: New Hulu Experience. Hulu just secured a deal with CBS and is in talks to add programming from Hulu part-owner NBC Universal, will launch a slimmed down pay TV service that will cost less than $40 per month, and tie in Hulu’s $8 per month SVOD service and a cloud DVR offering. Hulu’s new service will compete with traditional MVPD offerings as well as other virutal MVPD services such as Sling TV, Sony’s Playstation Vue and AT&T’s recently launched DirecTV Now. More here

T-Mobile’s CEO predicts the Dish Network won’t be Dish anymore by the end of 2017. Dish has struggled this year and lost thousands of satellite TV customers. Two years ago at CES it introduces Sling TV, an internet only TV services that according to some analysts estimate has grown to more than 1 million subscribers. More here

New business models

Linear TV needs new advertising models: while digital disruption of the TV business is eliminating some forms of mass media advertising it is creating new opportunities for programming and one-on-one marketing. Transition is going on from a pure wholesaler to a consumer focused business which offers an opportunity to diversity a network’s business and get closer to the consumer. NBC recently used live ads on a recent braodcast of Hairspray Live! On NBC where there was branded content, picture-in-picture ads that allowed viewers to watch behind the scenes of the show as well as an advertising. According to NBC this new way of advertising was a great success in terms of awareness, likeability and consumer experience.

Questions about Dutch Media Innovators, insights form CES or starting your own business in the United States? Do not hesitate to contact Marjan Blumberg, via marjan@dutchmediainnovators.com

Other articles

Grants, Events & Awards in the US

Dutch Media Innovators at NAB2018

Kick off NAB 2018 with us

MediaMonks opens office in Mexico City

LiveArena®, a Microsoft Global ISV, Launches LiveArena Broadcast Room - automated production of Corporate TV.

Meet us @ IBC2017

Angrybytes demo at Media Jaarcongres

MediaMonks has won six Lions

Two nominations for MediaMonks at Innovation Lions

Good show for Dutch Media Innovators at NAB

MediaMonks Wins Big at Webby Awards 2017

24i Media in Panel Debate: End to End Delivery of OTT Products and the Business Opportunities

Meet Dutch Media Innovators at NAB 2017!

MediaMonks and Institute of Sound and Vision nominated for a Webby Award

Recap - Dutch Media Innovators @ SXSW

New Dutch Wave House is open!

Meet Corrino @SXSW - film maker, music lover and techgeek all in one

Dutch Media Innovators Demo and Happy Hour @SXSW 2017

TNO and MediaMonks redefine the ways how we experience the world and reaching critical mass with VR and AR

Hooked on Music: Algorithmically Predicting Catchy Music @ SXSW

SXSW Talk MediaMonks: A house without a home(page): why do websites continue to suck?

How do we shape the future of live Sport broadcasting? TNO tells us @SXSW

Experience Angry Bytes' PlayNow Demo @ SXSW - watch, contribute and vote during a Panna Knock-Out Game

The Institute of Sound and Vision presents Mind of the Universe: Open Source Distribution of Public Broadcasting at SXSW

Deep dives and high tides at New Dutch Wave during SXSW17

Virtual Reality @CES – Recap by our USA Reporter

CES recap: News & trends out of CES related to media and entertainment

General CES highlights and reviews from the media: AI, VR and IoT front and center

Dutch Media Innovators @ SXSW

TNO, Seastar Labs Partner to Take Automated Sports Broadcasting Mainstream

Dutch Media Innovators in Dutch Industry

The Netherlands Institute for Sound and Vision @ NEXT

MediaMonks @ NEXT – The VR experience

Sound and Vision and MediaMonks attended NEXT with Creative Holland

MediaMonks winner Lovie Award

Institute of Sound of Vision presents first YouTube exhibition on earth

Director 'Elf Yourself' Jason Zada goes MediaMonks

Meet Dutch Media Innovators @ IBC2016

Interview with Wesley ter Haar (MediaMonks) 'Oranje' adjudicator in Cannes


Webby Awards 2016 include MediaMonks

24i and TNO will be present at The NAB Show in Las Vegas from April 16-20, 2016

Sound and Vision has more than just a pretty face

Angry Bytes: "Increased interactivity is coming to a TV near you (aided by global collaboration) "

24i about the 'core' of TV innovation

Corrino tells you Why Video is No Longer Optional

TNO introduces real time interactive mobile sports app

Martijn van Horssen (24i Media) speaker at the OTT Day in L.A.

Cannes Lions selected Wesley ter Haar as "President of Digital Craft”

Dutch Media Innovators kick-start at SXSW