MediaMonks co-founder Wesley ter Haar has been picked as the president of the inaugural Digital Craft jury for Cannes Lions Festival of Creativity 2016. The category recognizes the "ability and skill" that is necessary for digital creativity.
The popularity of digital technology has ensured that the industry has a different perspective on the role of digital design and user experience. It is just as important how a digital product functions and performs as how it looks. " To be a jury , and then also a new category, is amazing, "Wesley says ter Haar. In this article he explains what the new category means for the industry.